Pornography Statistics

Here you can find the latest statistics on pornography. Download our free PDF for more detailed pornography stats and citations.  

“It seems so obvious: If we invent a machine, the first thing we are going to do—after making a profit—is use it to watch porn.”

– Damon Brown, Author of Playboy’s Greatest Covers

In 2006, adult entertainment revenues were estimated at nearly $13 billion.1 In 2023, estimates for the global industry range from $58 billion2 all the way to $287 billion.3 We don’t know exactly how much of that is porn, but it’s safe to say it’s a multi-billion dollar industry.

There’s no way to calculate the exact amount of porn online. But experts estimate 4% of the internet is pornography.4  

According to data aggregator SemRush, in September 2024, Pornhub was the sixth most popular website in the world and boasted over 5.6 billion views.5


Gone are the days where big studios produce all the pornography. The website OnlyFans, a platform for individuals to upload their own content for subscribers, was launched in 2016. It now produces $6.6 billion in annual revenue.6  

Although only 7% of millennials and 5% of Gen Z’ers report consuming VR porn,7 some experts predict it will grow to a $19 billion industry in the next few years.8 

A 2020 survey of thousands of pornographic videos found that 45% had at least one act of physical aggression. A related trend is so-called “revenge porn,” where private photos or videos are uploaded by an ex-partner in order to humiliate or shame someone.

One of the latest and perhaps most concerning trend is AI-generated pornography. Far from being an “ethical alternative” to real human performers, artificial intelligence poses serious human rights concerns.


“Amateurs come across better on screen. Our customers feel that. Especially by women; you can see it. They still feel strong pain.” 

– Carlo Scalisi, Owner of 21 Sexury Video 

Pornography has become increasingly commonplace. However, a hopeful trend is that younger generations are becoming more likely to recognize the harms of pornography.

  • 46% of people believe that porn is harmful.
  • 38% are neutral about porn’s effects.
  • Millennials are the likeliest group to view pornography favorably.
  • Gen Z has a more negative view of pornography.9
  • 41% of teens say they believe watching porn is wrong. 38% do not believe it is wrong.
  • Half of teens say they “feel guilty or ashamed” after watching online porn.10

Despite the recognition of the negative effects of pornography. The number of people consuming pornography continues to rise.

  • 61% of the general population report viewing pornography. 
  • 78% of men watch pornography.  
  • 44% of women watch pornography.

  • 54% of practicing Christians watch pornography.
  • 75% of Christian men watch pornography.
  • 40% of Christian women consume pornography.  
  • 22% of Christians view pornography at least once a week, compared to 31% of non-Christians who view pornography at least weekly.12 

“The young women who talk to me on campuses about the effect of pornography on their intimate lives speak of feeling that they can never measure up, that they can never ask for what they want; and that if they do not offer what porn offers, they cannot expect to hold a guy. The young men talk about what it is like to grow up learning about sex from porn, and how it is not helpful to them in trying to figure out how to be with a real woman…For the first time in human history, the images’ power and allure have supplanted that of real naked women. Today, real naked women are just bad porn.”

– Naomi Wolf

“I have also seen in my clinical experience that pornography damages the sexual performance of the viewers. Pornography viewers tend to have problems with premature ejaculation and erectile dysfunction. Having spent so much time in unnatural sexual experiences with paper, celluloid and cyberspace, they seem to find it difficult to have sex with a real human being. Pornography is raising their expectation and demand for types and amounts of sexual experiences; at the same time it is reducing their ability to experience sex.”

– Dr. MaryAnne Layden

When pornography is viewed, couples are twice as likely to separate.13 70% of wives of sex addicts could be diagnosed with PTSD.14 

Prolonged exposure to pornography leads to: 

  • Diminished trust between intimate couples. 
  • Belief that promiscuity is the natural state. 
  • Lack of attraction to family and child-raising.15 

A 2014 study found that compulsive pornography users “had greater impairments of sexual arousal and erectile difficulties in intimate relationships but not with sexually explicit materials.”16 

“A study at a Christian university found that among Christian students who use por­nography, 43 percent of men and 20 percent of women say their pornography use worsened their relationship with Christ. Further, 20 percent of men and 9 percent of women reported their pornography use caused them to lose interest in spiritual things.” 

—Sam Black, The Healing Church

  • 67% of pastors have a personal history with porn.  
  • 18% of pastors in the United States currently struggle with pornography.17
  • Only 7% of pastors report their church has a ministry program for those struggling with porn.18

1  David Cay Johnston, “Indications of a slowdown in the sex entertainment trade,” New York Times, Jan. 4, 2007. Accessed January 3, 2025 at https://www.nytimes.com/2007/01/04/business/media/04porn.html

2 Yahoo! Finance, “Adult Entertainment Global Business Analysis Report 2024-2030  Growth of Subscription-based Models and Premium Content Sustains Revenue, Collaborations Enhance Market Visibility,” Globe Newswire, July 5, 2024. Accessed December 3, 2024 at https://finance.yahoo.com/news/adult-entertainment-global-business-analysis-085000372.html 

3 Transparency Market Research, “Adult Entertainment Market.” Accessed December 3, 2024 at https://www.transparencymarketresearch.com/adult-entertainment-market.html 

4 Katharina Buchholz, “How Much of the Internet Consists of Porn?” Statistia. Accessed December 3, 2024 at https://www.statista.com/chart/16959/share-of-the-internet-that-is-porn#:~:text=Two%20studies%2C%20one%20by%20computational,according%20to%20Ogas%20and%20Gaddam.&text=This%20chart%20shows%20scientific%20estimates,of%20porn%20on%20the%20internet 

5 SemRush, “Most Visited Websites in the World, Updated September 2024.” Accessed December 3, 2024 at https://www.semrush.com/website/top/. 

6 Laura Ceci, “OnlyFans gross revenue worldwide from 2019-2024,” Statistia, September 17, 2024. Accessed December 3, 2024 at https://www.statista.com/statistics/1334287/onlyfans-gross-revenue/

7 Pure Desire Ministry, Beyond The Porn Phenomenon: Equipping the Church For a New Conversation About Pornography, Betrayal Trauma, and Healing (Ventura, CA: Barna Group, 2024), 25.   

8 Business Wire, “Juniper Research: Global Revenue from Adult Virtual Reality Content to Reach $19 Billion by 2026, as Subscription Models Dominate,” August 23,2021. Accessed December 3, 2024 at https://www.businesswire.com/news/home/20210822005004/en/Juniper-Research-Global-Revenue-from-Adult-Virtual-Reality-Content-to-Reach-19-Billion-by-2026-as-Subscription-Models-Dominate

9 Beyond the Porn Phenomenon, 31.

10 Michael Robb and Supreet Mann, 2022 Teens and Pornography (Common Sense Media, 2022), 17. Accessed at https://www.commonsensemedia.org/sites/default/files/research/report/2022-teens-and-pornography-final-web.pdf  

11 2022 Teens and Pornography, 8.

12 Beyond the Porn Phenomenon, 24 

13 Perry, S. L., & Schleifer, C. (2017). Till Porn Do Us Part? A Longitudinal Examination of Pornography Use and Divorce. The Journal of Sex Research, 55(3), 284–296. https://doi.org/10.1080/00224499.2017.1317709 

15 Barbara A. Steffens and Robyn L. Rennie, “The traumatic nature of disclosure for wives of sexual addicts,” Sexual Addiction &Compulsivity 13 (2006): 247–267. 

15 Judith Reisman, Jeffrey Sanitover, Mary Anne Layden, and James B. Weaver, “Hearing on the brain science behind pornography addiction and the effects of addiction on families and communities,” Hearing to U.S. Senate Committee on Commerce, Science & Transportation, Nov. 18, 2004. Accessed December 3, 2024 at https://www.templateroller.com/template/2083892/testimony-dr-judith-reisman-hearing-on-the-brain-science-behind-pornography-addiction-and-the-effects-of-addiction-on-families-and-communities.html. 

16 Valerie Voon, Thomas B. Mole, Paula Banca, Laura Porter, Laurel Morris, Simon Mitchell, Tatyana Lapa, Judy Karr, Neil A. Harrison, Marc N. Potenza, Michael Irvine, “Neural Correlates of Sexual Cue Reactivity in Individuals with and without Compulsive Sexual Behaviours.” PLoS One 9(7): e102419 (July 11, 2014); Daisy J. Mechelmans, Michael Irvine, Paula Banca, Laura Porter, Simon Mitchell, Tom B. Mole, Tatyana Lapa, Neil A. Harrison, Marc N. Potenza, Valerie Voon, “Enhanced Attentional Bias towards Sexually Explicit Cues in Individuals with and without Compulsive Sexual Behaviours,” PLoS One 9(8): e105476 (August 25, 2014) 

17 Beyond the Porn Phenomenon, 46.

18 Sam Black, The Healing Church: What Churches Get Wrong About Pornography
and How to Fix It
(New York: Morgan James Publishing, 2023), 8.